Business Planning for Entrepreneurs

A plan is a thinking tool first

A business plan is often written for a funder, but its first reader should be you. Writing down the market, the costs and the assumptions exposes the parts of the idea that are not yet decided.

The sections that matter

• What the business sells and to whom
• The problem it solves and why customers would choose it
• How it will operate and what it will cost
• Realistic revenue assumptions and the basis for them
• The funding required and what it will be used for
• The risks and how they will be managed

Common weaknesses

Optimistic revenue with no supporting logic, missing operating costs and vague target markets are the most common weaknesses we see. Funders read many plans and notice the gaps quickly.

Keeping it current

A plan is not finished at submission. Reviewing it every six months against actual results keeps it useful and keeps your decisions grounded.

How we assist

We structure the information you provide into a clear, professional document and guide you on the content required. The business information and assumptions remain yours.

This article is general information and does not replace professional or financial advice.